Deepak Nagappan Anitha


Analytics Solutions Manager
Direct Line Group Digital

How can you identify the areas where you can get the biggest ROI?

How can you identify the areas where you can get the biggest ROI?

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3:40 PM Building a Foundation for Advanced Analytics

  • Understanding customer needs: Establishing the "why" & "what" before jumping into "how"
  • Balancing commercial objectives and customer need: CX, business performance, cost reduction etc.
  • Establishing the catalyst for change: Embedding a culture of experimentation
  • Building the benefits case: Securing leadership buy-in and proving ROI 
  • Driving advanced analytics transformation: Leadership, strategy, team, architecture and implementation


Check out the incredible speaker line-up to see who will be joining Deepak.

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