Deepak Nagappan Anitha
Analytics Solutions Manager
Direct Line Group Digital
- Understanding customer needs: Establishing the "why" & "what" before jumping into "how"
- Balancing commercial objectives and customer need: CX, business performance, cost reduction etc.
- Establishing the catalyst for change: Embedding a culture of experimentation
- Building the benefits case: Securing leadership buy-in and proving ROI
- Driving advanced analytics transformation: Leadership, strategy, team, architecture and implementation